In this book Hamel argues that to thrive in the age of revolution, companies must adopt a radical new innovation agenda. The fundamental challenge companies face is reinventing themselves and their industries not just in times of crisis-but continually.Hamel demonstrates how to:
- Utilize the tools and perspectives that are crucial to inventing new business concepts and reinventing old ones
- Identify the key design criteria for building companies that are activist-friendly and revolution-ready
- Harness the imagination of every employee
