Why is it difficult for us to decide?

Everyday we are faced with the biggest challenge ... decision time.
Why is it so difficult for us to decide?
Which is the best route?
What should we eat?
Where should we go?
When do we stop?
Which is the best?

Sometimes its best to go with the flow and let the emerging circumstances decide.
Throw away the map.
Throw away the travel guide.
Throw away the business plan and let nature takes it course.

Innovation Phobia

I discovered this phobia in the course of work of exploring and communicating on the virtues of innovation. The very word Innovation conjures fears, unwillingness to probe deeper into its meaning and quickly dismissing that innovation is not for me. Its for the technology people. We don't need innovation here. Our focus is on efficiency.

Why is this the case?

Do we fear uncertainty?

Do we fear chaos?

Or a we stuck in our routine that anything different will render us immobilized!!!